As we approached 2022, Nomad’s executive team was evaluating next steps in our growth cycle. Our value has always been amplified by the level of ERP integration we delivered to our customers. Nomad isn’t simply just a website & shopping cart, we are an eCommerce platform that interacts with a company's ERP data; to the benefit of their customers.
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In the past 2+ years, we’ve learned that the expectations of B2B buyers have changed. Some of this has been driven by the change in the demographics of the buyers. As more tech savvy people fill these positions, their comfort level with buying online is greater than their predecessors.
The foundation of search engine optimization (SEO) is keywords. Keywords are the words that internet users–and your customers–are thinking about and typing into their search engines in order to find products, services, people, things and answers to virtually any question imaginable.
When it comes time to launch your new eCommerce site, you’ll likely be focused entirely on making sure the customer experience and integration are seamless. While the site itself is crucial, you should also be considering something equally vital:
Why should my customers order on this new site? How do I get them there?