Google shows up to 10 results on the first page when someone searches for any specific keyword term. Several factors produce these results, such as:
- Content on your pages
- Site speed
- Inbound links
- Landing page bounce rate
- Other critical factors
Therefore, if you understand how your website can reach the top of the first page of Google search results, it can be an excellent opportunity for your business.
Here are 4 top benefits for any business to rank highly on a Google search.
1. Top Search Positions Get More Website Traffic
On average, websites that rank on the top of search listings get 42% of the traffic for any given search. The second position gets 11%, and the third only gets 8%. The higher you are in the search results, the more traffic your website will receive.
A website that does the things necessary to rank for any key competitive terms, will start to rank at the top for multiple related search terms on Google. As a result, there is a multiplier impact on your number of website visitors.
The more traffic your website receives, the more opportunities you have for new business.
2. Increase Your Business Authenticity
An increase in your website search rankings boosts your business's ability to generate traffic and leads. Still, it also increases how your existing and potential new customers see your business authenticity.
Data shows that web visitors think the first few websites at the top of the search engine results are amongst the more authentic businesses in their industry. It is a psychological game that gives you a significant advantage.
Getting to the top may be difficult if you have larger, better-positioned competitors. But, whether yours is a large business or a smaller business, better search rankings increase the overall authenticity of your business. There is always the opportunity to improve your search engine rankings.
3. Improved Business Image
Better search positions also equate to a better business image in the eyes of your existing or potential new customers. The internet is a competitive market for every good marketer, achieve better ranking positions, and see your company be more:
When your new business prospects search for your products or services online, wouldn’t it be great if your company’s name keeps showing up in the search results? This generates credibility sales. Existing customers are more successful if you are in the search results.
4. Reduced Marketing Costs
Marketers know that inbound marketing costs are among the lowest to generate per lead. This is because inbound marketing leads are directly from search engines. Ranking higher on search engines will significantly reduce overall cost and positively impact your social media marketing effectiveness.
Offer for Nomad Customers
Webolutions partners with Nomad to help customers increase their ranking on major search engines like Google.
- Do you know your current search engine ranking positions?
- Do you know how many searches occur monthly for your target search terms?
We’d be happy to provide you with a quick analysis to help you better understand the opportunities for your website to rank better on Google.
Call us today at 303-300-2640 or email us at [email protected]; let us know that you are a Nomad customer, and we will be happy to provide you with these insights and help you start improving your search rankings.
Webolutions is a full-service marketing, branding, and communications agency specializing in helping companies grow their business smarter, faster, and easier.
Article written by John Vachalek, CEO of Webolutions