Part 1 - Williams Shooters Supply: Closed B2B eCommerce Website
2 minute read
The majority of our clients are manufacturers or distributors in the B2B space; depending on the client’s product and business model, there are many ways to approach the layout of their B2B webstore. This blog series focuses on three real companies operating in the B2B space with three very different ways of selling their products online.
Williams Shooters Supply
Williams Shooters Supply (WSS) is a wholesale-only distributor of firearms and accessories. When entering their site, visitors encounter a sign-in page; because WSS doesn’t sell retail, visitors must sign in as a distributor with a customer ID number. This is known as a ‘closed’ or ‘locked’ eCommerce site.
What are the benefits of a closed/locked site?
Due to industry regulations, WSS allows online sales only to approved distributors, which allows them to closely monitor who has access to their catalog and online ordering.
To make their closed site work, WSS needed to integrate their ERP/back-office data (e.g., customer, order, and item data) with their eCommerce webstore so the two systems could automatically share information – product numbers, images, descriptions, customer contact information, pricing, shipping information, etc. – without error-prone manual re-entry.
Sniperdyne’s Nomad has affordable, built-in features that make it easy to manage closed webstores like Williams Shooters Supply’s. Are you considering a closed B2B eCommerce site but aren’t sure where to start? Luckily, we can help – please contact us today for more information.